Plan on 12–18 months from the start of the feasibility study through the end of active solicitations, with pledge redemption continuing for three to five years after that.

Stage Typical duration
Strategic planning and project definition 6–12 months before any campaign activity
Phase I — Exploration, Discovery, Feasibility 4–6 months
Phase II — Campaign Organization 2–3 months
Phase III — Silent / Pacesetter Phase 4–6 months
Phase IV — Public Phase 2–3 months
Phase V — Operation Homestretch 3–4 months